The CILIP Kate Greenaway Medal is awarded annually for an outstanding book in terms of illustration for children and young people.
The book must be published originally for children and young people
The book must have received its first publication in the United Kingdom or have had co-publication elsewhere within a three month time lapse
All categories of illustrated books for children and young people are eligible
Where there is text, it must be written in English or in Dual Language (one of which must be English)
Books by previous Kate Greenaway medal winners are eligible
The book that wins the Kate Greenaway Medal should be a book of outstanding artistic quality. The whole work should provide pleasure from a stimulating and satisfying visual experience.
Illustrated work needs to be considered primarily in terms of its graphic elements, and where text exists particular attention should be paid to the synergy between the two.
All criteria will not necessarily be relevant to every title nominated. Where appropriate, consider and assess the following:
The artistic style:
Is the medium is appropriate?
Is the artist's personal style creative and distinctive?
Does the style work with the subject?
Is there a consistent quality of illustration throughout the book?
Is the typography (i.e. format, typeface, print size, spacing, novelty features etc.) integral or intrusive?
Does the layout draw the reader in or is it distracting?
How appropriate are the size and shape of the book?
What use is made of covers, end-papers and title page?
Synergy of illustration and text:
Are there recurring visual themes or images that enhance the reader's understanding of the book?
How well do the illustrations and text relate to each other in terms of layout?
Are the images and text consistent with each other?
Do the illustrations enhance the text or are they 'pictorial upholstery', i.e. for decorative purposes only?
In the case of information books, how accurate and clear are the illustrations?
The visual experience:
How well does the book either offer the reader new experiences, or reflect their pre-existing experiences?
Does the book succeed in working at different levels for different readers?
What are the aesthetic qualities of the book?
What is the overall impact of the book on the reader?