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Publicity hints for shadowing the
Carnegie & Kate Greenaway Medals
THINK ABOUT THE ANGLES THAT
MIGHT INTRIGUE YOUR LOCAL MEDIA:
THINK ABOUT THE KINDS OF JOURNALIST WHO MIGHT BE INTERESTED:
- The fun, pictorial side of lots of children with lots of books
- Individual stories of a child's passion for a particular book
- Opinionated children disagreeing with adult judges
- The issue of "do children read any more"
- A local version of a key national process, the most prestigious
and democratic of the children's book prizes
- The link with literacy strategies - encouraging reading for
- The inclusion of issue based books - the role of literature
in helping children make difficult life choices.
- A Youth Libraries Group judge from the national panel in your
- Any local writers who are on the shortlist
- Any books on the shortlist set locally
- Pastoral aspects of your exercise (e.g. the raising of the
self esteem of special needs children)
- Educationally interesting aspects to your shadowing process
- Children attending the London awards ceremony
- Your local television and radio stations may have an education
or arts correspondent, who could be invited to lunch, a workshop,
the judging session etc.
- Does the editor of your local paper have any children? Could
they be invited to join the judging process? Could the paper offer
workshop space on a Saturday morning?
- Women's Pages, children's pages, arts section or unusual parts
of the paper
who might be interested in structuring a competition around the
shadowing process, maybe publishing winning reviews etc.
THINK ABOUT THE KEY TIMES TO
GET THE MEDIA INVOLVED:
- Ideally right at the beginning, so they have a personal interest
in what's going on from the start
the national shortlisting stage, your own judging sessions and
the announcement of the winners in July.
GETTING MEDIA COVERAGE:
- Sending a press release is rarely enough to secure really interesting
coverage. You need one as the backbone of your approach to the
media, but you need to follow up vigorously with 'phone calls,
send accompanying letters etc.
release should outline, in the first two paragraphs:
Why it's happening, why it's interesting
Who is involved
Where it is happening
press release will be sent out with the details of the shortlist
at the beginning of May - you can use this as a starting point,
linking in your own experiences.
Use the shortlist
press release as a starting point, linking in your own experiences.
a powerful, intriguing message in the first two paragraphs, go
on to amplify the story in the rest of the release. Try to keep
it to one side of A4.
Give a contact
name and number at the end, make sure the number will always
release, even if you just say "Spring of 2002"
us a copy of any release at the address below. We may be able to
weave your activity into a national story:
CILIP: the Chartered Institute of Library and Information Managers
7 Ridgmount StreetLondon WCIA 7AE
Telephone: 0171 636 7543
Fax: 0171 436 7218